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Review: Deante’ Hitchcock – BETTER

After hearing Deante’ Hitchcock’s first two singles from his debut with RCA Records, BETTER, I was optimistically anticipating this release. His first single from the project, the R&B-infused “How TF” with East Atlanta-raised 6lack, dropped in November of last year. Then, just a month before the album’s release, RCA dropped the second single– the high-powered underdog cash anthem, “I Got Money Now” with fast-talking wordsmith, JID. The release of this particular single couldn’t have come at a more perfect time; in the same week, the US government began rolling out its first round of stimulus checks, and it seemed people all over were singing, “I was having withdrawals, now I’m at the bank, making deposits.” (Maybe that was just me?)

Fast forward to this past Wednesday, the album’s official release on all platforms. The project starts off strong with “I Remember,” no doubt setting the tone for the rest of the album. The track order was a little disappointing; Hitchcock comes in heavy with every feature on the album in the first half. Maybe it’s personal preference, but spreading the features out could’ve sent this album over the edge to 8/10. I’d say the album is exactly what you’d expect from a gritty Atlanta rapper, but the project is multi-faceted with heartfelt lyrical tracks like “Growing Up/Mother God” intertwined with sample-rich ear-candy like “Circles.”

Hitchcock wraps the album up with “Angels,” which is one of the strongest tracks on the project, with a beat switch halfway through the song that begs you to say “Hold on, run that shit back.”

All in all, this project is worth a listen, or two, or three. Overall rating: 7.8/10

Deante Hitchcock – BETTER album credits

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