A few months ago, I decided to make a second account on twitter, strictly for hip hop (I worried my friends on my main account would grow tired or annoyed with my incessant posting about music– and with everything else going on in the world, I needed something to stimulate my brain). This eventually sparked the inspiration for The Greater Good.
So I made an offhand username and chose a meme of Bart Simpson wearing headphones with what might be a blunt in his hand as my profile picture, because I felt that was just the right vibe. Once I got my account set up, I was already overwhelmed– I didn’t really know where to start. I followed my favorite artists and sought out fellow discussion accounts. I’m not sure if you’re aware (I wasn’t) but a good portion of the hip hop discussion accounts you see on Twitter are run by younger people—I’m talking teenage kids.
In my first week, I was invited to a private group chat with 43 other accounts—let that sit on your mind for a second. 43 accounts, in a group chat. To say the least, I lasted about a week before I had to Irish exit out of that group chat, due to social anxiety and just being overwhelmed by the frequency with which that group chat was popping off. But in the time I spent there, I learned a lot—a lot about the people who are listening. Here’s what I learned:
- Hip Hop has major international reach. I was confused at first because it seemed like this group chat never slept—until I realized we were all in different time zones. There were people from all over in this online community.
- If you have Bart Simpson as your avatar, it is automatically assumed that you are a “bro.” I was fine with this, though it was interesting that I felt my opinion was taken a little more seriously when people came to their own conclusions that I was a dude. I didn’t bother correcting them most of the time, because what does it matter? I wasn’t pretending to be someone I wasn’t, I just didn’t care because it wasn’t about that.
- I saw a lot of myself in these users—at one point, a question was asked in the chat by an account with a picture of JID as their avatar: “Does anyone in your real life know about your account?” which was met with an overwhelming response of “absolutely not.” One user said, “I don’t know anyone in my real life who likes music as much as I do.” Another user with a picture of Mick Jenkins as their avatar said, “People got sick of me talking about music on my main account.” (Felt that.) Another said, “All my friends are here, not out there.” This softened my cold, hard heart. These are people, the majority of which are in their formative years, searching for a place in the world, guided by their love of music. In the words of Naptown Native, AyeGritty, “I thought I had lost my mind, found that shit between some headphones.”
- The energy between these users is unmatched—imagine you spoke a language that no one in your physical life understood, imagine how isolating that can be. Now imagine that you found a place– a homeland if you would—where you finally felt understood. That’s what it’s like for these fans. Social media can be detrimental to mental health, there is no question about that, but have you considered that social media may be a place of escape for some? I learned a lot about these people and their physical lives, and sometimes you need (and deserve) an escape from reality.
- It’s also a wonderful place to network. At one point in this group chat, everyone was dropping links to their own artistic endeavors—graphic design, blogs, beats, etc. There is power in that.
- Hip Hop Twitter NEEDS new artists to talk about. Somehow, I was tasked with creating a joint playlist for the group. There’s definitely an eclectic blend of sounds on this playlist, but a lot of artist repeats. With that being said, if you are an artist looking to grow your audience and you’re not engaging with fans of the genre, you’re missing out on an opportunity. They need you just as much as you need them.
- There are people out there who actually think Some Rap Songs is a 9/10 project. I know. But who am I to tell them any different? We all need to feel heard, and art is subjective, not objective—your taste is your own and you do not have to justify it.
My journey through Hip Hop Twitter continues, and I will continue to update the blog on my experiences.