AyeGritty is Figuring It Out

When asked about the project’s origin, Gritty said, “The inception was ‘Head Honcho.’ Up until that point, I was rapping kind of conscious, and I wanted to have a little fun.” Speaking about the beat’s producer, Hoshi Kuzuu, Gritty said, “We’ve actually known each other since first grade—he used to drum on the back of the school bus seats and I would freestyle. It’s kind of funny how it all came full circle—all these years later. He told me he was producing, sent me a bunch of beats and I heard that one and the song just came to me.” When talking about the project’s foundation, Gritty lit up with a certain amount of tenacity and pride, “Most of those songs have at least ten versions of each of them… it was a lot of time, energy, money and creativity invested into the project, but I’m happy with the way it came out, especially sonically.”

Gritty then dove into a concept we began referring to as “eating with your eyes,” saying, “People don’t really care what the fuck you’re saying until they care about how it sounds. You could be saying some life-changing shit, but if it sounds boring,” he trails off, “Artists are always just trying to speak their truth but will get upset when it’s not received, but you have to make it in a palatable way. In the restaurant industry, it’s all about presentation. The substance of it—it could taste the same, have the same nutritional value, but you look at the way one plate looks versus another plate and say, ‘I want this one,’” speaking in the context of his own project, Gritty continues, “Now that I love the way it looks, I also love the way it tastes. Presentation is everything. Going into this project, I said, ‘I don’t want to make a really good rap project, I want to make good music, music that people can feel, and then start there.’” The project came to fruition with the help of Tyler Tony.

When asked about what he looks for in a project he himself would listen to, Gritty said, “It should take you different places, because as humans we go different places. I feel like as an artist I want you to grow because I also want to know that you’ve grown as a person,” explaining further, “I know I’m not the same person I was ten years ago, and I won’t be the same person in ten years as I am now. There are artists who’ve been in the game for 10, 20 years and they’re still doing the same thing.” Gritty highlights the importance of Music With a Purpose, saying, “It comes from a place of feeling—to know you’re making art out of a pure place. Your music should always be true to you– how do you grow?”

Commonplace among artists is the tendency to become comfortable in their lane, often losing the drive or inspiration to create something new, to shake the ground a bit with their music. That’s not Gritty: “I want to switch it up and take it different directions, and do different things with it. I plan to always change and innovate while remaining true to me. I think artists who are like that—it shows their complexity as a person, it shows different sides. I don’t like people who just play it safe—it’s worked already in the past, so they expect it to continue to work—I think those artists fizzle out over time or they lose steam. They may still have a core following, but it’s the people who are kind of fringe-listeners, like, ‘Ok, I’ve heard this before, I got this three projects ago so I don’t need this again.’”

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