Ahead of her forthcoming album, Public Storage, bedroom-pop artist Hana Vu releases latest single, “Keeper.”
What goes up, must come down– as with summer loving comes autumn heartbreak. Luckily, bedroom-pop artist, Hana Vu has provided us with the perfect bed to cry on with her latest single, “Keeper.” Encompassed by a haze of synths, “Keeper” emphasizes that we all have a choice; how we choose to view situations can differ greatly from how those situations may actually be. From wearing rose-colored glasses (“Are you a dreamer? / Oh, I dream in gold / Are you my keeper?”) to adopting a villainous narrative (“Oh, I’m fake, unreal / and all other evil things you think that I could be.”), Vu traverses different lenses and masks of the truth with the track.
The single was released in conjunction with a music video featuring Vu performing emotive choreography by Jas Lin. After hearing the single, the video’s director, Maegan Houang, wanted to create a visual that would stress how isolating it can be to feel invisible or misunderstood: “By shooting the video in a single take we never let the audience off the hook. Just like Hana, we’re trapped in a cycle of being constantly ignored. I set the film in a family environment because as viewers we usually associate families with a sense of security and safety. The family environment created a contrast to Hana’s bursting performance and underscored the pain of not being visible, even sometimes by your own relatives.”
“Keeper” is a satiating appe-teaser from Vu’s forthcoming album, Public Storage, set to be released via Ghostly Nov. 5. Having moved around a lot as a child, Vu and her family made good use of storage units, hence the album’s title. Vu takes a similar approach to writing, producing and curating her chronicles as one does to moving house. A press release for the album describes Public Storage as Vu excavating an internal universe: “loading and unpacking memories, moods, and imagined scenes with brooding introspection, agency, charisma, and conviction.” Written from her bedroom, Vu describes the collection as “these public expressions of thoughts, feelings, baggage, experiences that accumulate every year and fill little units such as ‘albums.’” For most of us, our baggage tends to remain hidden and tucked away, but the courageous 21-year-old is proudly displaying her skeletons.
The album’s lead single, “Maker,” is very sonically different from synth-heavy, booming “Keeper.” The track is a gentle, banjo-driven cry to the universe: “Save me, oh, my angel /Are you angry? / ‘Cause I’m not strongеr and I crumble / Oh, that’s my nature / Just like you.” Vu explained her thought process behind writing the song: “I am not religious but I imagined a sort of desolate character crying out to an ultimately punitive force for something more.”
The video for the single, directed by Lucy Sandler, provides a stunning visual representation of desperately seeking refuge, peace and guidance during times of feeling lost. Sandler stated: “I want the little girl to speak to everyone’s inner child, and remind us that nothing has really changed. We are still allowed to feel lost and search for meaning in everything we encounter, that the journey may be long and scary but we will all end up back in the fold of safety eventually or just where we’re meant to be.”