“Formerly known as the world’s ugliest man,” Oh Hi Ali released his debut album, A Very Ugly Story, in May of last year. Is that gonna stop us from talking about it? Nope. Imagine if Mick Jenkins and KYLE decided to make a project together– bizarre, right? That’s why we’re talking about it.
A Very Ugly Story takes us through this antihero’s journey, beginning with “Bring It On,” which features an amusing interpolation of Stevie Wonder’s “Isn’t She Lovely?” and Daphne & Celeste’s “U.G.L.Y.” The pop culture references don’t stop there; continuing onto the second track, with “Sister Sister,” the artist tips his hat to the ABC classic with precocious ad-libs intertwined with clever word play. Conceptually, lyrically and sonically, this song is guaranteed to put a smile on your face. The project’s fusion of sounds is thanks to the combined efforts of producers Malik Bawa, DECAP, West1ne and J.Robb.
Continuing our expedition through A Very Ugly Story, Ali directs his focus on the antagonists in this (decidedly not) ugly story with the intrepid “Medusa” and the project’s second single, “Oh Hi.” On the latter track, Ali takes the perspective of his naysayers: “Mister, what you think, that you’re famous? You done pushed a couple buttons on the elevator, leveled up and think you know what the game is. (Psych!),” but the independent quickly reminds us, “I built this shit from the dirt like a handyman, if Bob can’t do it then Manny can. They wanna know how the flow is so sweetly buzzing through the streets, my name sound like The Candyman.”
Throughout the project, the artist addresses the trials and tribulations of love and lust. On ear-candy tracks like “Rates” and “Angles,” Ali centers on the importance of staying true to yourself in romance, without vanity. Watch Ali perform “Rates” for Sunday Sauuce:
The story continues with harder tracks like “7 Years,” “Stretch,” and “Protein Bar.” With these records, the listener is watching the artist grow before their eyes (or before their ears?), with the confidence of a green giant. The story concludes with the spooky diss track, “Funeral,” the project’s first single was released in conjunction with an equally spooky music video.
The amount of pop culture Easter eggs throughout this project is enough to make you want to run this back at least once. Ali’s cadence and intelligent word play combined with head-bopping, effervescent production will have you coming back again after that. 9/10