“When I see that I live off music, I sometimes say to myself, ‘Damn, little girl from years back, you really went on and did your shit.'”
With a sound accurately self-described as “smooth, like mango juice,” independent R&B artist K.ZIA prides herself on the ways that her Afro-European background permeates her sound. The artist traverses sonic standards and human emotion, cultivating songs like her latest, the delicate and soul-stirring “Damaged,” a track focused on one of the most difficult parts of human connection– knowing when to let go. The single follows disco-reminiscent “Goosebumps,” vastly different from the stripped, raw nature of “Damaged,” bringing to the foreground the artist’s versatility.
The uphill voyage of creating traction as an independent can sometimes feel insurmountable. K.ZIA is familiar with the amounts of work and time needed to be invested in order to feel accomplished in the music industry: “Being an independent artist is very hard. Especially when you are one that works alone,” she said, “I have to be the creator, the seller, the booker, the director, the administrator, the tour manager, the content creator, the patron… it’s a lot.”
With its own vicissitudes, the sense of accomplishment gained from having the ability to say “I did this on my own” can make certain goals seem a little more attainable and a little less intimidating. When asked about challenges she’s faced as an independent artist, K.ZIA says believing in herself and her art was a monumental step in the right direction: “I think it’s one of the hardest things in this industry. As an up and coming artist, fighting for something, and believing in your capacities and that you deserve a place somewhere is not always easy. I am grateful for my drive and determination.” She continues, “When I see that I live off music, I sometimes say to myself, ‘Damn, little girl from years back, you really went on and did your shit.‘”
K.ZIA released a visually stunning and poignant music video for “Goosebumps,” in February. Directed by Paulina Nurkowska, the video follows a tumultuous love triangle between three friends.
The artist fondly reminisces filming the video, saying, “What I particularly loved was the energy between the cast,” she continues, “So Georgette, Peer and Franz were three acquaintances (that are now friends) that I brought together and it just looked like they had been best friends for years. They directly clicked and a beautiful love story began naturally between them, without us even having to direct them or tell them about the dynamic much. Such a precious gift/shoot.”
When asked about the inspiration behind “Damaged,” K.ZIA said, “This song was written about 4 years ago. I was trying to get out of a very toxic relationship. There was a lot of love from the both of is, but there were also a lot of problematic things (co-dependency, lack of self confidence and projecting that on the other, lack of trust, lack of maturity, distance, expectations, language barrier etc.) Being young and with little experience, it was difficult for us to understand what was going on and especially, to let go of one another for the ‘greater good.'”
K.ZIA recently announced on Instagram that she’ll be releasing new music very soon. She told TGG, “I’ve written a few songs during quarantine,” and that a potential EP is in the works.